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Digital Strategy

NUOPTIX











BUILDING POWERFUL DIGITAL BRANDS

Project Synopsis

This client came to us looking for a digital strategy to help them launch a new line of lenses from some of the world’s most exclusive brands.

BUILDING POWERFUL DIGITAL BRANDS

Project Synopsis

This client came to us looking for a digital strategy to help them launch a new line of lenses from some of the world’s most exclusive brands.

Being a part of this project introduced us to a lot of new digital platform strategies including:

Being a part of this project introduced us to a lot of new digital platform strategies including:

Benefits & Risk Analysis of Digital presence for healthcare institutions

Research (Regional and International Strategies)

Benchmark

Digital Strategy guidelines

Monitoring Digital Strategy Performance

Social Media Guidelines and Policies

Dealing with a Board

Benefits & Risk Analysis of Digital presence for healthcare institutions

Research (Regional and International Strategies)

Benchmark

Digital Strategy Guidelines

Monitoring Digital Strategy Performance

Social Media Guidelines and Polices

Dealing with a Board

We started the project by developing guidelines for the digital platform that would utilize a website as the primary channel for interacting with people in the digital space.

UX & UI

Content architecture

Seo Strategy

Our goal was to strengthen and reinforce the brand’s relevance by spurring community interaction centered on the hospital’s healthcare offerings. We did so through the following mix of social media channels:


Youtube /facebook / twitter / Google +




We established branding through targeted key messaging that adhered to content management guidelines and campaign goals.

Our goal was to strengthen and reinforce the brand’s relevance by spurring community interaction centered on the hospital’s healthcare offerings. We did so through the following mix of social media channels:


Youtube /facebook / twitter / Google +




We established branding through targeted key messaging that adhered to content management guidelines and campaign goals.

We also assisted in strategy execution during the first phase of the digital platform launch. We did this through:

Brand Monitoring Social Media Statistics Analysis Local Digital Benchmarking

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