Branding

Jan.14.2019/By Vanessa Martinez

How to build a Brand

Dec.14.2017/By Vanessa Martinez

We show you one of our clients: Ludus Games

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Ludus Games is a special client for us, because we love videogames and we hardly knew anything about the video game publisher industry at the time we built this website.

We tend to think that every website that we made will always have a part of Clan Studios.

That’s why we gave everything to make your website as awesome and functional as possible .

Ludus has a website with an attractive UX Design but also is conversion lead oriented. But before showing you some parts of the website, we’ll tell you about what this cool client does.


In Ludus you will find everything you need to project your videogame to potential clients.
Screenshot of the Website of Ludus Games

Its main focus is:


  • Commercialize: Get potential associated partners to acquire your video game.
  • Publication: Make a work of excellent advertising in the best platforms for PC games, for electronic gadgets or consoles.
  • Marketing Consulting: create a professional Marketing campaign.
  • Sales: Show your games at the best points of sales.
  • Events: Show your product in different events such as GDC, GAMES CONNECTION, INDICADE and many more.
Also works with YUNOIA, a company that will help you to show your game in the main industries.

It also uses the ITCH.OI platform, which publishes your Indie Games Online for free.



What makes the website of Ludus professional and reliable are the following aspects:



  1. The website is designed to be SEO Friendly

  2. This website is optimized for SEO, which means it will be easier to find in search engines.

    The SEO, in addition to ensuring quality content, takes care of every detail of the website.

    As an example, they make the design attractive. Also, whenever Ludus is optimized has more sales options.

    This way your product will be visualized more quickly, besides having the reputation and representation on the web.



  3. The website is made with UX Desing

  4. By incorporating the UX Desing tool ensures that the user experience is optimal. The website is designed so that each user gets what they need; this was achieved with a prior investigation to the possible requirements.

    The user will not only understand the operation of the website, but also the UX Desing allows him to interact with the portal.



  5. It's Mobile Friendly

  6. Being Mobile Friendly not only allows it to be displayed on computers, but also on mobile devices and tablets.

    This is an aspect that should be covered widely if you want to cover a considerable number of visitors.

    Many people use smartphones to make sales, purchases or advanced searches.

    Ludus is designed to be loaded by different electronic gadgets making it adaptable.

    Your product will be shown so that it has no display limits and is pleasing to users.



  7. It has an approach whose main goal is to attract new customers

  8. The main objective is to get Ludus associated partners to obtain sales from their Indi Games and achieve favorable results.

    For this it uses the Online Marketing, and it’s important to know that a good advertising to the product makes a difference.

    You can segment a potential client whose interest suits the promoted video games.

    It also includes a Social Media Marketing job to create a presence in social networks.

    For a website to have sales, it needs to be designed and programmed with certain characteristics.




    All these features are owned by Ludus website: Ludus . Make them your best option to promote your video game around the world.

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Vanessa Martinez

Clan Studios co-founder!

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